2,925
edits
Please sign and share the petition 'Tighten regulation on taking, making and faking explicit images' at Change.org initiated by Helen Mort to the w:Law Commission (England and Wales) to properly update UK laws against synthetic filth. Only name and email required to support, no nationality requirement. See Current and possible laws and their application @ #SSF! wiki for more info on the struggle for laws to protect humans.
(defining porblem and learning objectives for session 5 and 6) |
(brand == "the entire experience your prospects and customers have with your company, product or service." ( marketingmo.com )) |
||
Line 17: | Line 17: | ||
::** Tangible elements of brand management include the product itself; look, price, the packaging, etc. | ::** Tangible elements of brand management include the product itself; look, price, the packaging, etc. | ||
::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. ( Wikipedia ) | ::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. ( Wikipedia ) | ||
* [Your brand consists of] the entire experience your prospects and customers have with your company, product or service.<ref name=marketingmo>http://www.marketingmo.com/strategic-planning/brand-strategy/</ref> | |||
== Session 4 and 5 - Brand identity and image == | == Session 4 and 5 - Brand identity and image == |