2,925
edits
User:Jukeboksi/Blog/Marketing: Difference between revisions
+ definition of w:Brand architecture and adding the articles "See also" list for quick access
(brand == "the entire experience your prospects and customers have with your company, product or service." ( marketingmo.com )) |
(+ definition of w:Brand architecture and adding the articles "See also" list for quick access) |
||
| Line 17: | Line 17: | ||
::** Tangible elements of brand management include the product itself; look, price, the packaging, etc. | ::** Tangible elements of brand management include the product itself; look, price, the packaging, etc. | ||
::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. ( Wikipedia ) | ::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. ( Wikipedia ) | ||
* '''[[w:Brand architecture|Brand architecture]]''' is the structure of [[w:brand|brand]]s within an organizational entity. | |||
:: It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. ( Wikipedia ) | |||
==== Brand architecture - See also ==== | |||
*[[w:Umbrella brand|Umbrella brand]] | |||
*[[w:Brand valuation|Brand valuation]] | |||
*[[w:Family branding|Family branding]] | |||
*[[w:Corporate branding|Corporate branding]] | |||
*[[w:Brand management|Brand management]] | |||
*[[w:Marketing mix modeling|Marketing mix modeling]] | |||
*[[w:Brand language|Brand language]] | |||
*[[w:Individual branding|Individual branding]] | |||
*[[w:Personal branding|Personal branding]] | |||
*[[w:Aspirational brand|Aspirational brand]] | |||
*[[w:Brand aversion|Brand aversion]] | |||
*[[w:Brand community|Brand community]] | |||
*[[w:Brand engagement|Brand engagement]] | |||
*[[w:Brand loyalty|Brand loyalty]] | |||
*[[w:Brand implementation|Brand implementation]] | |||
*[[w:Brand orientation|Brand orientation]] | |||
* [Your brand consists of] the entire experience your prospects and customers have with your company, product or service.<ref name=marketingmo>http://www.marketingmo.com/strategic-planning/brand-strategy/</ref> | * [Your brand consists of] the entire experience your prospects and customers have with your company, product or service.<ref name=marketingmo>http://www.marketingmo.com/strategic-planning/brand-strategy/</ref> | ||