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Marketing: Difference between revisions
→Creative Corporate and Marketing Communication - Session 5 - Digital marketing: + definition of w:Online advertising
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=== Creative Corporate and Marketing Communication - Session 5 - Digital marketing === | === Creative Corporate and Marketing Communication - Session 5 - Digital marketing === | ||
* The '''[[w:sociology of the Internet|sociology of the Internet]]''' involves the application of sociological theory and method to the [[w:Internet]] as a source of information and communication. [[w:Sociologists|Sociologists]] are concerned with the social implications of the technology; new [[w:social networks|social networks]], [[w:Virtual community|virtual communities]] and ways of [[w:social interaction|interaction]] that have arisen, as well as issues related to [[w:cyber crime|cyber crime]]. ( Wikipedia ) | * The '''[[w:sociology of the Internet|sociology of the Internet]]''' involves the application of sociological theory and method to the [[w:Internet]] as a source of information and communication. [[w:Sociologists|Sociologists]] are concerned with the social implications of the technology; new [[w:social networks|social networks]], [[w:Virtual community|virtual communities]] and ways of [[w:social interaction|interaction]] that have arisen, as well as issues related to [[w:cyber crime|cyber crime]]. ( Wikipedia ) | ||
* '''[[w:Online advertising|Online advertising]]''', also called '''online marketing''' or '''Internet advertising''', is a form of marketing and advertising which uses the Internet to deliver [[w:promotion (marketing)|promotional]] marketing messages to consumers. It includes email marketing, [[w:search engine marketing|search engine marketing]] (SEM), social media marketing, many types of [[w:display advertising|display advertising]] (including [[w:web banner|web banner]] advertising), and [[w:mobile advertising|mobile advertising]]. ( Wikipedia ) | |||
* '''[[w:Digital marketing|Digital marketing]]''' is [[w:marketing|marketing]] that makes use of electronic devices ([[w:computer|computer]]s) such as [[w:personal computer|personal computer]]s, [[w:smartphone|smartphone]]s, [[w:Cell phone|cellphones]], [[w:tablet computer|tablets]] and [[w:game console|game console]]s to engage with stakeholders. ( Wikipedia ) | * '''[[w:Digital marketing|Digital marketing]]''' is [[w:marketing|marketing]] that makes use of electronic devices ([[w:computer|computer]]s) such as [[w:personal computer|personal computer]]s, [[w:smartphone|smartphone]]s, [[w:Cell phone|cellphones]], [[w:tablet computer|tablets]] and [[w:game console|game console]]s to engage with stakeholders. ( Wikipedia ) | ||