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Marketing: Difference between revisions
→Creative Corporate and Marketing Communication - Session 5 - Digital marketing: Lasse uses w:Jing (software), a w:screencasting w:computer program
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* In [[w:Internet marketing|online marketing]] a '''[[w:landing page|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization|search engine optimized]] search result or an [[w:Ad serving|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia ) | * In [[w:Internet marketing|online marketing]] a '''[[w:landing page|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization|search engine optimized]] search result or an [[w:Ad serving|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia ) | ||
:Lasse uses: | |||
:* '''[[w:Jing (software)]]''' is a [[w:screencast|screencast]]ing [[w:computer program|computer program]] launched in 2007 as Jing Project by the [[w:TechSmith|TechSmith Corporation]].<ref>{{cite news | |||
|title=TechSmith Announces the Jing Project. | |||
|url=http://www.accessmylibrary.com/coms2/summary_0286-33477989_ITM | |||
|work = [[Business Wire]] | |||
|publisher = The Gale Group, Inc. | |||
|location = Okemos, Michigan | |||
|date=28 November 2007 | |||
|accessdate=8 February 2011 | |||
|archiveurl=http://www.webcitation.org/5cyzBYLKM | |||
|archivedate=11 December 2008 | |||
}}</ref><ref name="Riley">{{cite news |last=Riley |first=Duncan |date=2007-07-19 |title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting |url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ |publisher=[[TechCrunch]] |accessdate=2014-07-22 |archiveurl=http://www.webcitation.org/6RFafqRuZ |archivedate=2014-07-22 }}</ref> ( Wikipedia ) | |||
== Successful Event == | == Successful Event == | ||