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User:Jukeboksi/JT Foxx Megaspeaker event Helsinki: Difference between revisions
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== Free Megaspeaker event in Helsinki == | == Free Megaspeaker event in Helsinki == | ||
Monday 2016-06-27 | Monday 2016-06-27 at the Radisson Blu Royal Helsinki | ||
=== Why are you looking to become a great speaker? === | === Why are you looking to become a great speaker? === | ||
* Platform ([[w:Platform evangelism]] but not limited to it) | * Platform ([[w:Platform evangelism|Platform evangelism]] but not limited to it) | ||
* Professional ([[w:Consultant]]) | * Professional ([[w:Consultant|Consultant]]) | ||
=== Who is JT Foxx? === | === Who is JT Foxx? === | ||
* [[w:Entrepreneurship| | * Serial [[w:Entrepreneurship|entrepreneur]] | ||
* [[w:Public speaking| | * International [[w:Public speaking|speaker]] | ||
* [[w:Business consultant|Business consultant]] | * [[w:Business consultant|Business consultant]] | ||
* [[w:Sales]] [[w:Facilitator|trainer]] | * [[w:Sales|Sales]] [[w:Facilitator|trainer]] | ||
* [[w:Recruitment]] [[w:Expert|specialist]] | * [[w:Recruitment|Recruitment]] [[w:Expert|specialist]] | ||
* [[w:Coach (sport)|Sports trainer]] | * [[w:Coach (sport)|Sports trainer]] | ||
* [[w:Coaching]] | * [[w:Coaching|Coach]] | ||
=== How to make it? === | === How to make it? === | ||
* Employ the [[w:Third-party technique]] (marketing) | * Employ the '''[[w:Third-party technique|Third-party technique]]''' (marketing) | ||
* Go beyond [[w:Communication]] to '''connecting''' | * Go beyond [[w:Communication|Communication]] to '''connecting''' | ||
* [[w:Body language]] and vivid [[w:intonation (linguistics)]] | * '''[[w:Body language|Body language]]''' and vivid '''[[w:intonation (linguistics)|intonation]]''' | ||
* Employ '''entertrainment''' (portemanteau of [[w:entertainment|entertainment]] and training) to retain audience interest. | |||
* '''[[w:Branding|Branding]]''' is important - [[w:Personal branding|Personal branding]] and [[w:Brand management|Brand management]] | |||
* Do an '''annual [[w:Convention (meeting)|event]]''' | |||
* It is about '''[[w:Closing (sales)|closing the sale]]''' | |||
* Think [[w:Monetization|Monetization]] | |||
=== Types of speaking === | |||
* '''[[w:Keynote|Keynote]] speaking''' | |||
* '''Education''' | |||
* '''Platform speaking''' is the most profitable speaking arrangement | |||
=== Tips for successful speaking === | |||
* Front-end-model | |||
* 90-minute preview | |||
* 12-o-clock or 6-o-clock event. Investors at 12, wage laborers at 6 | |||
* Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday | |||
* [[w:Situation awareness|Situation awareness]] | |||
* Solve problems | |||
* Make yourself valuable | |||
* [[w:Mission statement|Mission]] -> [[w:Vision|Vision]] -> [[w:Culture|Culture]] | |||
* You should have approx 15 [[w:marketing|marketing]] triggers in your speech | |||
* 40% of speaking is the fundamentals and 60% is coaching and branding | |||
* If someone else sells you it is more convincing than if you try to do it yourself | |||
* [[w:Pricing|Pricing]] psychology is important | |||
=== Event formats === | |||
* 90-minute preview model | |||
* 3 hour preview | |||
* One day event | |||
* 2 day event | |||
* [[w:Promoter (entertainment)|Promoter]] does [[w:Promotion (marketing)|Promotion]] and takes approx. 50% of the revenue to cover his costs and make a profit. | |||
=== Securing an audience === | |||
* Registration (1100 for this event) | |||
* Confirmation (682) | |||
* Show-up (282) | |||
=== Pricing speaking events === | |||
* Free event (show up usually 16-18% of confirmed) | |||
* For charge event (show up 10-20% of confirmed) | |||
* [[w:Freemium|Freemium]] | |||
=== Levels === | |||
* [[w:Expert|Specialist]] and [[w:generalist|generalist]] | |||
* Speaker and coach authority | |||
* Speaker and coach [[w:celebrity|celebrity]] | |||
* Celebrity authority | |||
=== On branding === | |||
* [[w:Brand awareness|Brand awareness]] | |||
* [[w:Brand preference|Brand preference]] | |||
* [[w:Brand ambassador|Brand ambassador]] (brand advocacy) | |||
* Brand insistence | |||
=== JT's tips for making a biography video === | |||
# Best moment in your life | |||
# Worst moment of your life | |||
# What other say about you | |||
# Vision – Where you are going next? | |||
# Have other people describe you in one word | |||
# Close with coming the full circle | |||
=== Planning your slides === | |||
* Starting slide with your authority title. Make it good but realistic. | |||
* Show results | |||
* Utilize [[w:Fan loyalty#Brand Association|brand association]] | |||
* Mission by story | |||
* Content slide - either a chart or other graphic | |||
* Issue a challenge | |||
* The "but"-slide | |||
* What is holding you back? | |||
* Do you want my help? | |||
=== See also === | |||
* [[w:Celebrity branding|Celebrity branding]] | |||
=== External links === | |||
* [http://jtfoxx.com/ JT Foxx'es official website] | |||
* [http://jtfoxxblog.com/ JT Foxx'es blog] | |||
* [http://jtfoxxfamilyreunion.com/ JT Foxx Family Reunion] an annual happening | |||
* http://millionaireunderdog.com/ JT Foxx'es biography video | |||
* [https://twitter.com/jtfoxx @jtfoxx on twitter] | |||
* [https://www.facebook.com/JTFoxxFanPage/ JT Foxx Fan Page on Facebook] | |||
=== Other services === | |||
* http://internetjock.com/ quality voice overs on a budget | |||
* https://www.fiverr.com/ - various services for $5 | |||