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Target Economic Regions: Difference between revisions
→Week 2 - Reputation, image and brand: + definition of w:country-of-origin effect
(→Week 2 - Reputation, image and brand: + definition of w:Nation branding) |
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::: He is most known for her work on the [[w:Cees van Riel#Work|RepTrak Model and RepTrak Alignment Monitor]]. | ::: He is most known for her work on the [[w:Cees van Riel#Work|RepTrak Model and RepTrak Alignment Monitor]]. | ||
::: Van Riel co-founded [http://www.reputationinstitute.com/ the Reputation Institute] in 1997. | ::: Van Riel co-founded [http://www.reputationinstitute.com/ the Reputation Institute] in 1997. | ||
* The '''[[w:country-of-origin effect|country-of-origin effect]]''' (COE), also known as the '''made-in image''' and the '''nationality bias''',is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' [[w:Country of Origin Labeling|country of origin labeling]]. ( Wikipedia ) | |||