User:Jukeboksi/Blog/Marketing: Difference between revisions

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== Session 4 and 5 - Brand identity and image ==
== Session 4 and 5 - Brand identity and image ==
* '''Brand image vs. brand identity'''
* '''Brand image is the ''expression'' of the brand vs. brand identity is the ''perception'''''


::* '''[[w:brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia )
::* '''[[w:brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia )