User:Jukeboksi/Blog/Marketing: Difference between revisions

definition of brand strategy from businessdictionary.com
m (fmt)
(definition of brand strategy from businessdictionary.com)
Line 43: Line 43:


* [Your brand consists of] the entire experience your prospects and customers have with your company, product or service.<ref name=marketingmo>http://www.marketingmo.com/strategic-planning/brand-strategy/</ref>
* [Your brand consists of] the entire experience your prospects and customers have with your company, product or service.<ref name=marketingmo>http://www.marketingmo.com/strategic-planning/brand-strategy/</ref>
{{Q|Long-term marketing support for a brand, based on the definition of the characteristics of the target consumers. It includes understanding of their preferences, and expectations from the brand.|http://www.businessdictionary.com|brand strategy}}<ref>http://www.businessdictionary.com/definition/brand-strategy.html</ref>


== Session 4 and 5 - Brand identity and image ==
== Session 4 and 5 - Brand identity and image ==