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User:Jukeboksi/Blog/Marketing: Difference between revisions
→Session 6 and 7 - Communication plan: + A communication plan is a written document that describes...
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* '''[[w:Communication planning|Communication planning]]''' is the [[w:art|art]] and [[w:science|science]] of reaching target audiences using [[w:marketing|marketing]] communication channels such as [[w:advertising|advertising]], [[w:public relations|public relations]], experiences or [[w:direct mail|direct mail]] for example. It is concerned with deciding who to target, when, with what message and how. ( Wikipedia ) | * '''[[w:Communication planning|Communication planning]]''' is the [[w:art|art]] and [[w:science|science]] of reaching target audiences using [[w:marketing|marketing]] communication channels such as [[w:advertising|advertising]], [[w:public relations|public relations]], experiences or [[w:direct mail|direct mail]] for example. It is concerned with deciding who to target, when, with what message and how. ( Wikipedia ) | ||
* A communication plan is a written document that describes | |||
::*what you want to accomplish with your association communications (your objectives), | |||
::*ways in which those objectives can be accomplished (your goals or program of work), | |||
::*to whom your association communications will be addressed (your audiences), | |||
::*how you will accomplish your objectives (the tools and timetable), and | |||
::*how you will measure the results of your program (evaluation). <ref>http://www.hieran.com/comet/howto.html</ref> | |||
== Session 5 and 6 - Brand strategy == | == Session 5 and 6 - Brand strategy == | ||