User:Jukeboksi/Blog/Marketing: Difference between revisions

== Session 7 and 8 - Media agencies and big data == + definition of w:Media planning
(== Session 7 and 8 - Media agencies and big data == + definition of w:Media planning)
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== Session 7 and 8  - Media agencies and big data ==
* '''[[w:Media planning|Media planning]]''' is generally the task of a [[w:media agency|media agency]] and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. ( Wikpedia )
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== Session 6 and 7  - Communication plan ==
== Session 6 and 7  - Communication plan ==
'''Problem''': What does a communication plan involve?
'''Problem''': What does a communication plan involve?