User:Jukeboksi/Blog/Marketing: Difference between revisions

(w:Brand management moved to today's portion)
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== Session 5 and 6 - Brand strategy ==
== Session 5 and 6 - Brand strategy ==
* '''[[w:Brand architecture|Brand architecture]]''' is the structure of [[w:brand|brand]]s within an organizational entity.
:::It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. ( Wikipedia )


* '''[[w:Brand management|Brand management]]''' is the analysis and planning on how that [[w:brand|brand]] is perceived in the [[w:market (economics)|market]].   
* '''[[w:Brand management|Brand management]]''' is the analysis and planning on how that [[w:brand|brand]] is perceived in the [[w:market (economics)|market]].